CBS News ran a story on July 29 about the growing phenomenon of Life Coaching. Under the title “Life Coaches Are for Everyone,” they talk about the growing variety of life coaching niches, and about how people are being helped. It’s an upbeat article, and also contains a link to the story they ran on TV.
Disclaimer … There are some things in the article I’m not happy to be associated with. To wit: the “personal appearance” coach at the beginning of the article seems to establish a stereotype that coaching is for self-absorbed people who have too much money. There’s also a coach featured later in the story who coached a client through a divorce, by helping her to “be more selfish.” Please.
If you can overlook some of this, there are some helpful insights you can glean from this article:
(1) life coaching is an important, growing, and multi-faceted phenomena
(2) coaching is not unique to America … it’s as big – or bigger – in other countries
(3) life coaching is the natural outgrowth of “executive coaching”
(4) life coaching provides value that is quite distinct from what can be gained in therapy